As an SEO expert, I have seen my fair share of mistakes. Some companies can’t afford to make these SEO mistakes, while others may not even realize they are making them.
There are many factors that go into making a good website. It does not matter if you have the best-designed site in the world, it will not be able to attract visitors if you have no traffic. One of the most effective ways to build traffic is by doing SEO. Search engine optimization is a great way for your business to get exposure and bring in new customers.
What is SEO and why it is important?
Search engine optimization (SEO) is the process of increasing organic search engine traffic to your website. SEO is a big deal for any business that has an online presence, and it’s something you should definitely be considering if you’re not already doing it.
5 SEO Mistakes You Should Avoid
Mistake 1: Not Using Keywords in Your Title Tag
Every time you create a page on your website, you’re given the option to add a title tag to that page. A title tag is the line of text that appears in blue, underlined and bold, in your search engine results. It’s an important aspect of SEO because it almost always includes keywords that are relevant to your website.
Although you should be including keywords in your title tags, many people aren’t doing so. Only about half of all websites take advantage of this opportunity. If you want to increase traffic from search engines, make sure all your pages.
Mistake 2: Not Including a Meta Description
A meta description is one of the most important elements of your blog. It gives you a way to get noticed by search engines, and it also gives people an idea of what your article is about. The meta description should be between 150-160 characters and contain a concise and interesting description of your blog post.
If you don’t include a meta description on your site, then Google will often just pull in the first sentence from the post instead. That can be disastrous for SEO since Google ranks the quality of a page based on the content.
Meta descriptions are the snippet of text that shows up below your title in search engine results pages. It has the potential to help readers understand what your content is about, and more importantly, help them decide whether they want to read it or move on.
Mistake 3: Not having an XML Sitemap
An XML sitemap is a file that you upload to your site that tells Google, Bing, and Yahoo where all the pages on your website are located. This way, when people use search engines to find information about your brand, it will be easier for them to find your content.
This is a common mistake we see with WordPress websites. Search engines cannot index your content if they don’t know where to find it. If you don’t already have your site set up for XML Sitemaps, you need to go back in and set one up right away.
There are some pretty good tutorials on how to do that, so we won’t cover it here. Just make sure you have one and submit it to Google Webmaster Tools and Bing Webmaster Center.
Mistake 4: Not creating a blog or adding content to your website
Blogs are a great way to attract visitors to your website. If you are not creating a blog, it is most likely because you don’t have enough time or you think the content will be too much of an effort.
In fact, writing good content is not a big deal at all. You just need to follow some steps and write for the right audience, which means doing some research first and understanding your readers’ behavior and what they expect from your blog posts.
If you want to grow your business, you need to take action. You need to put yourself out there and encourage people to check you out. That’s where blogging comes in – blogs are like online business cards that tell others what you do, how you do it, and why they should care. Plus, they give you a chance to talk about your industry and share the latest information with your audience.
Mistake 5: Never Sharing links on Social Media
The technology of the internet allows people to connect with each other quickly and easily. With social media, sharing content is only a click away. While creating a website that doesn’t contain this feature is understandable, it is still an oversight and can be easily corrected.
Having links for sharing on your website creates more opportunities for sharing your content. It also gives your readers multiple options for how they want to share your content on their own web pages. These options increase the likelihood that someone will share some of your content, thus increasing the amount of traffic coming to your site.
The first few sentences of your article must compel the reader to click “share” or “like”. You need to give value and want people to share it. To encourage sharing, you must link the text of the article to other social media platforms. The ultimate goal is to get a lot of shares or likes so people will come back and read more of your content.
You can also embed relevant videos into your articles. This also increases traffic because it engages the reader and makes them feel like they are there in person with you.
Conclusion
Avoid these SEO mistakes and your site will grow, even in the competitive world of online search. Engaging content is the ultimate factor to increase blog traffic. So, if you are not able to write good and engaging blog posts, then it will directly affect your website’s SERP ranking.
I will post more articles that cover a wide variety of topics on SEO article writing. If there is anything specific that you would like me to write about next, please let me know in the comments section below and I will try my best to cover it.
It’s important to create a well-written, informative and helpful article that the reader will find valuable. By keeping these in mind when you write your next blog post, you should be able to attract more search engine traffic to your blog. We hope this has been helpful! If there is anything else we can do for you.
